Among the listed types of general merchandise retailers, which offers low prices as their primary competitive advantage?

The option identifying full-line discount retailers as offering low prices as their primary competitive advantage is accurate because these retailers focus on providing a wide range of products at lower price points than traditional retail establishments. Their business model is designed to attract budget-conscious consumers by leveraging economies of scale and often operating on lower profit margins.

This type of retailer typically offers various categories of merchandise, such as clothing, electronics, household items, and groceries, under one roof, which not only enhances convenience for shoppers but also allows for bulk purchasing which contributes to lower pricing.

In contrast, department stores tend to focus on a more varied selection of high-quality goods and may emphasize customer service and brand experience rather than competitive pricing. Specialty retailers narrow their focus to specific product categories, which can involve higher prices due to unique offerings or specialized service. Drug stores generally combine pharmacy services with everyday items, but their primary focus is not solely on low pricing but rather on convenience and health-related products.