Customer expectations primarily relate to:

Customer expectations encompass a variety of factors that influence how customers perceive a product and their overall experience with it. When we consider option B, it emphasizes that customer expectations include where they expect to find a product. This is a critical aspect because customers often have preconceived notions about the availability and accessibility of products, influenced by previous experiences, marketing communications, and brand positioning.

Location plays a significant role in the shopping experience. If a customer expects to find a product in a specific store, but it is not available there, it can lead to dissatisfaction, even if the product itself meets quality and price expectations. Thus, understanding and meeting these location-based expectations is essential for businesses aiming to enhance customer satisfaction and loyalty.

While quality, price, and brand loyalty are important components of customer expectations, they do not encompass the broader context of where products are found and how that affects the purchasing decision. Thus, focusing on the location where customers expect to find a product accurately captures an essential aspect of their overall expectations in the marketplace.