For established brands, what is a key advertising objective?

For established brands, a key advertising objective is to remind consumers to use the product. This type of advertising aims to maintain brand loyalty and ensure that consumers continue to choose the brand over competitors. By reinforcing the brand’s presence in the marketplace, established brands can keep their products top of mind for consumers, which is essential for sustaining sales and market share.

While options like building initial awareness may be relevant for new products or brands entering the market, they are not primary objectives for brands that already have established recognition. Similarly, reducing product price and increasing promotional discounts can attract consumers but do not focus on long-term brand messaging. Instead, the emphasis is on reminders that encourage repeat purchases and reinforce the brand's value proposition to existing customers. This strategy fosters a continuous connection with the consumer, solidifying their habit of purchasing the brand’s products.