How is All Commodity Volume (ACV) calculated?

All Commodity Volume (ACV) is calculated by dividing the total sales of stores that carry a specific brand by the total sales of all outlets within the defined market. This metric provides a comprehensive understanding of a brand's distribution and share of the overall market volume. By focusing on the sales of stores that carry the brand, ACV reflects how well the brand is performing relative to the total potential market, enabling marketers to assess the brand’s reach and penetration effectively.

Calculating ACV in this manner allows for comparisons within the market and helps in strategizing for greater visibility and sales performance across different retail environments. It essentially demonstrates the proportion of total market sales accounted for by the stores that do offer the brand, allowing for targeted marketing strategies and assessment of distribution effectiveness.