Identify a primary type of promotion focused on consumers.

The correct choice, consumer-oriented promotion, refers to marketing initiatives specifically designed to target and engage consumers directly. This type of promotion aims to encourage customers to purchase products or services by providing incentives and enhancing consumer awareness.

Consumer-oriented promotions can include strategies such as discounts, coupons, contests, samples, loyalty programs, and various other incentives focused on enhancing the buying experience for the consumer. These promotions are essential because they help to increase sales volume, foster brand loyalty, and create a more interactive relationship between the brand and its customers.

In contrast, dealer promotions focus on encouraging retailers or distributors to sell more products, while trade promotions are aimed at wholesalers or other intermediaries rather than end consumers. Corporate sponsorship, on the other hand, involves a brand associating itself with events or causes to enhance its image and build goodwill, which doesn’t directly incentivize consumer purchases in the same manner that consumer-oriented promotions do. Hence, consumer-oriented promotion is the most relevant type of promotion focused entirely on driving consumer engagement and action.