In a push strategy, what is the primary focus for marketers?

In a push strategy, the primary focus for marketers is indeed on incentives and tools for retailers. This approach emphasizes the importance of getting products into the hands of consumers by encouraging retailers to stock and promote those products. Marketers use various tactics, such as discounts, promotional allowances, and point-of-sale displays, to persuade retailers to push the products further down the distribution chain.

By providing incentives and tools, marketers not only aim to increase product availability but also to foster relationships with retailers, ensuring that the message about the products reaches the end consumers through the retailers' marketing efforts. This strategy is particularly effective in competitive markets where getting shelf space and retailer support is crucial for product visibility and sales success.