In advertising, which of the following is used to tie a campaign to a charitable cause?

Tying an advertising campaign to a charitable cause is most commonly achieved through event sponsorship. This strategy involves a business partnering with a charitable organization or event, allowing them to promote their brand while also supporting a cause. Event sponsorship not only enhances brand visibility but also fosters a positive brand image by associating the company with social responsibility, which can resonate positively with consumers.

Event sponsorship may involve financial support or in-kind contributions to charities, community programs, or events that serve a particular cause. This creates a direct connection between the business and the charitable initiative, making it clear to the audience that the company is invested in the welfare of the community.

In contrast, product publicity focuses more on generating media coverage for a specific product rather than linking a brand to charitable efforts. Information campaigns generally aim to educate the audience about a particular issue or product without necessarily incorporating a charitable angle. Character hooks leverage recognizable characters in advertising but do not inherently relate to social causes. Therefore, event sponsorship stands out as the most relevant method for associating an advertising campaign with a charitable cause.