In multi-channel distribution, which is a common distribution path?

In multi-channel distribution, the correct answer highlights a distribution path where products can move from the manufacturer directly to a factory outlet, and then to the customer. This path is characteristic of multi-channel distribution systems, where manufacturers utilize various types of outlets to reach consumers effectively.

Factory outlets serve as an important retail channel that helps manufacturers sell surplus or out-of-season products directly to consumers, often at discounted prices. This approach not only diversifies the sales channels available to a manufacturer but also allows consumers to access products in various ways, adapting to different shopping preferences and increasing overall reach in the marketplace.

The other distribution paths mentioned do not align as closely with the concept of multi-channel distribution. For instance, the movement from manufacturer to retailer to distributor is a traditional path that does not capture the essence of accessing various consumer channels directly. Similarly, the transition from manufacturer to consumer to wholesaler doesn’t usually occur in a multi-channel context where different sales outlets are utilized to optimize convenience for the final customer. Lastly, the pathway starting from distributor to retailer to manufacturer reverses the flow of the typical supply chain and does not represent multi-channel distribution effectively. The emphasis in multi-channel strategies is on the direct engagement of multiple sales outlets to maximize customer accessibility.