What are endcaps primarily used for in retail stores?

Endcaps are strategically placed displays located at the end of aisles in retail stores and serve a crucial role in merchandising. They are primarily used to highlight products, ensuring maximum visibility and consumer engagement. By positioning high-demand or promotional items on endcaps, retailers can effectively capture the attention of shoppers as they navigate the aisles. This placement encourages impulse buying and can lead to increased sales, as shoppers are often drawn to the visually appealing displays.

Furthermore, endcaps can be utilized for a variety of purposes, such as showcasing new products, seasonal items, or promotional offers. However, their primary function revolves around the display of products, making option D the most accurate selection. Other options, while relevant to retail practices, do not encapsulate the main purpose of endcaps as clearly as the chosen answer does.