What characterizes a customized media approach in advertising?

A customized media approach in advertising is characterized by creating personalized content that resonates with specific audiences. This personalization involves tailoring messages, visuals, and offers to meet the unique preferences, interests, and needs of different segments of the audience. By doing so, advertisers can forge a deeper connection with individuals, leading to increased engagement and a more effective marketing effort.

In contrast, limited audience targeting generally refers to less focused advertising efforts that do not specifically address individual consumer preferences. Higher production costs might arise from creating varying content for different segments, but this isn't a defining characteristic of a customized approach—it's more of a consideration. Broader market reach typically involves mass advertising strategies that aim at large audiences without customization, which contradicts the essence of personalizing content. Therefore, the essence of a customized media approach lies in its ability to deliver content that feels personal and relevant to individual consumers, making option C the defining characteristic.