What do distribution metrics measure in retail?

Distribution metrics primarily focus on the availability of products sold through retailers. These metrics help businesses assess how well their products are being distributed, ensuring that they are accessible to consumers. This involves measuring factors such as stock levels, product placement in stores, and the geographic reach of distribution channels. Understanding distribution metrics allows retailers to identify gaps in product availability and optimize their supply chain and inventory practices, ultimately leading to better sales performance.

While customer satisfaction levels, product pricing strategies, and market share are all important aspects of retail management, they do not specifically pertain to the metrics that directly measure the effectiveness of distribution. Instead, distribution metrics center on how readily customers can find and purchase the products in question, which is crucial for driving sales and ensuring a positive shopping experience.