What does CPM stand for in marketing analytics?

In marketing analytics, CPM stands for "Cost Per Thousand." This term is widely used to measure the cost of reaching one thousand impressions or views of an advertisement. It's an important metric for advertisers because it allows them to compare the expense of different advertising channels or campaigns, facilitating budget allocation and campaign optimization.

Using CPM helps marketers evaluate the effectiveness and efficiency of their advertising spend. By reporting costs in terms of "per thousand," it standardizes the way ad costs are discussed, allowing for clearer comparisons across various media platforms, including digital and traditional advertising. Understanding CPM is essential for making informed decisions on where to invest marketing dollars to achieve the best reach and effectiveness.

The other choices do not accurately reflect the commonly accepted meaning of CPM in the context of marketing analytics. They refer to concepts that are not standard metrics used in this specific domain, which significantly impacts how marketing effectiveness and budgets are assessed.