What is a key characteristic of a full-line discount retailer?

A full-line discount retailer is characterized by offering a broad variety of products at low prices. This type of retailer typically aims to provide customers with a wide range of goods across multiple categories, such as clothing, electronics, home goods, and groceries, all while maintaining competitive pricing. The business model focuses on high volume sales to achieve profitability through reduced margins, making products accessible to a large customer base.

This approach contrasts with other types of retailers, such as high-end retailers, which focus on premium products at higher prices, or specialty retailers, which have a narrower product selection and often emphasize expert service and unique items. Therefore, the defining feature of a full-line discount retailer is their ability to attract consumers with an extensive assortment of affordable options, which differentiates them in the retail landscape.