What is an example of consumer-oriented promotion?

Consumer-oriented promotions are designed to encourage purchases by directly targeting the end user or consumer. Coupons and rebates serve as excellent examples of this type of promotion, as they provide financial incentives for consumers to buy a product or service. By offering discounts or cash back, brands can stimulate immediate interest and motivate potential customers to try or purchase their products. This approach not only encourages sales but also helps in building customer loyalty and enhancing product visibility among consumers.

In contrast, dealer allowances, training programs, and trade shows focus more on engaging intermediaries or professionals within the distribution channel rather than the end consumer. Dealer allowances are incentives given to retailers, training programs are designed to educate sales personnel or resellers, and trade shows often showcase products to businesses rather than the general public.