What is NOT an objective of advertising for new products?

When considering the objectives of advertising for new products, it's important to recognize that the primary goals include inducing trial, building awareness, and educating consumers about the product. These objectives focus on introducing the product to the market and encouraging potential customers to engage with it.

Inducing trial refers to efforts aimed at getting consumers to try the new product, which is crucial for establishing a foothold in a competitive market. Building awareness is essential to inform potential customers that the product exists, while educating consumers about the product involves providing them with necessary information regarding its features, benefits, and uses, assisting them in making informed purchasing decisions.

While distinguishing the brand from competitors is an important aspect of brand management, it is not typically a primary objective during the initial advertising phase for a new product. At this stage, the focus is more on getting the product into the hands of consumers and creating familiarity rather than solely highlighting how it differs from established products. This objective usually becomes more relevant after the brand and product have gained traction in the market.