What is often a reason for pursuing a global marketing strategy?

Pursuing a global marketing strategy is frequently motivated by the goal of leveraging economies of scale in production. When a company expands its operations across multiple countries, it can produce goods on a larger scale, which often leads to a reduction in the cost per unit. This is because fixed costs, such as research and development or capital investments in manufacturing facilities, can be spread over a larger volume of products. Additionally, sourcing materials in bulk often results in cost savings.

With economies of scale, businesses can enhance their competitive advantage, reduce pricing pressure, and ultimately improve profitability. This strategy also allows for more consistent branding and messaging across markets, although the primary focus is on production efficiency. Therefore, companies looking to expand globally often aim to capitalize on these efficiencies to maintain a strong market position and cater effectively to their customers.