What is one function of bonus packs in consumer-oriented promotions?

Bonus packs in consumer-oriented promotions serve several purposes, with one of the key functions being the generation of consumer interest. By offering bonus packs, marketers create added value for customers, which makes the product more appealing. When consumers perceive that they are getting more for their money—such as extra product or a larger quantity—their curiosity and desire to try the product increase. This interest can lead to higher initial purchase rates and can entice new customers to sample the brand.

Generating consumer interest through bonus packs is particularly effective because it leverages the psychological principle of perceived value. When customers feel they are receiving a special offer, it can lead to enhanced brand engagement. This tactic can also help to differentiate a product in a crowded market, drawing attention away from competitors and positioning the brand more favorably in the consumer’s mind.

Other functions like enhancing brand image or promoting customer feedback may play a role in marketing strategies, but they do not directly align with the primary purpose of bonus packs, which is aimed at encouraging immediate consumer interest and purchase behavior.