What is one of the primary objectives under the 'inform' promotion category?

One of the primary objectives under the 'inform' promotion category is to explain the value or image of a product. This purpose is central to informational promotion as it seeks to educate consumers about the characteristics, benefits, and features of a product. By providing clear and detailed information, marketers can help potential customers understand how a product meets their needs or solves a problem they may have. This kind of communication can effectively convey why a product might be a good choice, which can help in building awareness and understanding prior to any purchasing decisions.

Informing consumers is especially crucial when introducing a new product to the market or when a product's unique features are not widely recognized. It helps in laying the groundwork for future promotional efforts, such as persuading consumers to develop loyalty or changing their attitudes towards a product or brand. While all objectives may eventually play a role in the overall marketing strategy, the emphasis within the 'inform' category distinctly focuses on education and clarity regarding the product's value and image.