What is the aim of social advocacy or cause-related advertising?

The aim of social advocacy or cause-related advertising is to bring about behavior change regarding a social issue. This type of advertising focuses on raising awareness and driving action related to social, environmental, or health issues. By engaging consumers on these topics, brands aim to influence public opinion and encourage individuals to adopt more socially responsible behaviors.

Additionally, cause-related advertising often aligns a brand with a particular cause, showcasing its commitment to social responsibility, which can enhance the brand's image and foster a deeper connection with consumers who value such initiatives. This strategy goes beyond merely selling products; it seeks to make a positive impact on society while promoting the brand's values.