What is the main goal of product or service advertising?

The primary objective of product or service advertising is to increase purchase intention among consumers. This means that through effective advertising, marketers aim to persuade potential buyers to consider and ultimately decide to buy a particular product or service. Successful advertising campaigns typically highlight the unique features, benefits, and value propositions of the offering, all designed to capture the attention of the target audience and influence their buying decisions positively.

While creating brand loyalty is an important outcome of sustained advertising efforts, the immediate focus of product or service advertising is often on driving immediate interest and prompting consumers to take action. Facilitating market research may occur as a byproduct of advertising campaigns through consumer responses, but it is not the primary goal. Additionally, decreasing competition is not a direct aim of advertising; rather, the purpose is to position the product or service advantageously within the market to stand out to potential buyers. Thus, the central aim remains to boost purchase intention, compelling consumers to act on their interest.