What is the main objective of intensive distribution?

Intensive distribution aims to saturate the market with a product by making it available at as many retail locations as possible. This strategy is particularly effective for consumer goods that have a high turnover rate, such as snacks, beverages, or toiletries, where the goal is to ensure that the product is accessible to as many potential customers as possible. The broader the product's availability, the higher the likelihood of impulse purchases and brand recognition among consumers.

This approach contrasts with selective or exclusive distribution, where the focus is on fewer retail outlets to maintain certain brand perceptions or to target specific market segments. An intensive distribution strategy helps in building a strong market presence and can lead to increased sales volume and market share, making it a critical component of many successful marketing strategies for everyday consumer products.