What marketing function involves physically moving a product to customers?

The logistical function is essential in marketing as it encompasses the physical movement of products from manufacturers to consumers. This function is fundamentally concerned with the processes and activities required to manage the flow of goods through the supply chain effectively. This includes transportation, warehousing, inventory management, and order fulfillment.

By ensuring that products are moved timely and efficiently to the desired locations, the logistical function plays a critical role in satisfying customer demand and maintaining the overall effectiveness of the marketing strategy. It ensures that products are available where and when customers need them, which is crucial for both customer satisfaction and business success.

In contrast, the transactional function focuses on the buying and selling processes, the promotional function is about communicating value and attracting customers, and the facilitating function involves providing additional services that assist in the marketing process, such as financing or market research. While all these functions are important to marketing, the logistical function specifically addresses the movement of the product, making it the correct choice in this context.