What strategy is geared toward providing incentives for repeat customers post-initial purchase?

The strategy focused on providing incentives for repeat customers after the initial purchase is promotions for customer development. This approach is designed to encourage customers to return for additional purchases by offering them specific deals, discounts, or loyalty rewards, which can enhance the customer experience and increase overall customer retention.

Promotions aimed at customer development can take various forms, such as loyalty programs that reward frequent purchases, special offers that target previous buyers, or exclusive promotions for returning customers. By deploying these strategies, businesses aim to strengthen customer loyalty, increase transaction frequency, and ultimately boost revenue.

Other strategies, while important, do not directly focus on incentivizing repeat purchases after the first sale. For example, personalization involves tailoring marketing efforts to individual preferences but isn't inherently about repeat purchasing incentives. Product differentiation focuses on distinguishing a product from competitors, and market segmentation pertains to dividing the market into distinct groups based on specific criteria, neither of which inherently provide incentives for repeat customers.