What strategy is typically used when the client market is geographically concentrated?

The strategy that is typically used when the client market is geographically concentrated is exclusive distribution. This distribution strategy involves partnering with a single distributor or retailer in a specific geographical area to represent the product. By doing so, the brand is able to ensure a high level of control and focus on that particular market segment.

When the client's market is geographically concentrated, the exclusive distribution method allows for deeper relationships with the distributor, better alignment of marketing strategies, and enhanced brand presence within that localized area. This can lead to improved brand loyalty and customer service, as the distributor can offer specialized knowledge and support tailored to the local clientele.

In contrast, intensive distribution is more suited for products that aim to reach a wider audience across numerous locations, while selective distribution balances the benefits of exclusive partnerships with the desire for broader market coverage. Multi-channel distribution focuses on reaching customers through various platforms, which may not be necessary when the customer base is tightly concentrated.