What type of advertising often relies on influencer partnerships?

The correct answer is rooted in the nature of influencer partnerships and their role within the broader marketing landscape. Influencer partnerships are a strategic marketing approach where brands collaborate with individuals who have significant followings on social media or other platforms. These influencers have established trust and credibility with their audience, which allows brands to effectively reach targeted demographics.

Product publicity is specifically focused on creating awareness and generating positive publicity around a product or brand through various means, including influencer marketing. Influencers can create content that showcases products in an authentic light, thereby increasing visibility and engagement with potential customers. This method enhances credibility because followers often view influencers as relatable and trustworthy sources of information.

On the other hand, traditional advertising typically involves more established and conventional media such as television, print, and billboards, which do not inherently leverage the personal connections that influencers foster with their audiences. Mass advertising aims to reach a broad audience but lacks the personalized approach that influencer partnerships provide. Similarly, radio advertising does not utilize visual or social engagement, which are key aspects of influencer marketing. Therefore, product publicity is uniquely positioned to benefit from influencer collaborations, making it the most accurate answer in this context.