Which budgeting method identifies costs for specific communication tasks?

The objective and task budget method is an approach that focuses on identifying specific communication tasks required to achieve defined marketing objectives and then estimating the costs associated with those tasks. This method begins with a clear understanding of what the marketing goals are, such as increasing brand awareness or launching a new product. From there, marketers break down the necessary communications activities that will aid in achieving these objectives, such as advertising, public relations, and promotions.

Once the tasks are identified, the associated costs for each task are calculated, allowing for a more tailored and strategic budgeting process. This contrasts with other methods, which might rely on historical data or ratios and lack the specificity regarding the tasks needed to achieve marketing goals. Consequently, this method is often seen as more effective in aligning the budget with strategic marketing priorities.