Which distribution strategy is often used for items like toothpaste and candy?

Intensive distribution is the most suitable strategy for products like toothpaste and candy due to their nature as frequently purchased, low-cost items. This approach aims to maximize the availability of a product by placing it in as many retail outlets as possible. The goal is to ensure that consumers can easily access these products whenever they're needed, thus driving higher sales volume through convenience.

For everyday items, consumers often expect to find them in a variety of locations, including supermarkets, convenience stores, and drug stores. By employing intensive distribution, brands can capture a broader customer base and enhance their market presence. This strategy aligns with the consumer behavior associated with these products, whereby buyers favor convenience and immediate availability.

In contrast, selective distribution is generally used for products that benefit from a more limited presence to maintain a brand’s exclusivity, while exclusive distribution focuses on a single or very few outlets, often for luxury products. Direct distribution involves selling straight to the consumer without intermediaries, which is not typically feasible for high-volume, low-cost items.