Which example fits the concept of managing the message about products?

Managing the message about products involves shaping how a brand is perceived through consistent and strategic communication. Public relations efforts play a crucial role in this concept. They are designed to create a positive image and build strong relationships between the company and its audience, ensuring that the information shared aligns with the desired brand message.

Public relations efforts include activities like press releases, community engagement, and crisis management, all aimed at maintaining a favorable perception of the brand. By carefully crafting these messages, companies can manage public sentiment and maintain control over how their products are presented in the media.

In contrast, while social media campaigns, sales promotions, and informational ads are elements of marketing strategy, they serve different purposes. Social media campaigns focus on engagement and interaction, sales promotions drive immediate purchases, and informational ads provide details about product features. While they contribute to the overall marketing mix, they do not emphasize the broader strategic management of a brand's message in the same comprehensive way that public relations does.