Which factors contribute to buyer determinants of price sensitivity?

In understanding buyer determinants of price sensitivity, the correct choice highlights the significance of costs generated by the user. When customers incur additional costs from using a product—such as maintenance, operation, or replacement costs—these factors influence their perception of the product's overall value and, consequently, their willingness to pay. If the user perceives high ongoing costs associated with a product, they may be more sensitive to its price. This sensitivity reflects a concern for total ownership costs rather than just the initial purchase price, making them more aware of how price changes can impact their overall expenses.

In contrast, other factors also play a role but do not emphasize the buyer's sensitivity to pricing in the same way. For instance, easy product substitutions can affect buyers' willingness to switch products, but it doesn't directly tie into their sensitivity to price. Brand loyalty and prestige might lead consumers to overlook price increases due to their attachment to a brand, indicating less price sensitivity. Lastly, complex purchasing decisions can lead to more extensive evaluation processes, but they don't inherently relate to how sensitive a buyer is to price changes; rather, they show how information can influence decision-making.