Which in-store marketing technique aims to reduce consumer perceived risk when purchasing a product?

Demonstrations and sampling serve as an effective in-store marketing technique that helps to reduce consumer perceived risk when purchasing a product. By allowing consumers to experience a product firsthand before making a purchase, these techniques provide tangible evidence of the product's quality and effectiveness. This hands-on interaction builds consumer confidence, as potential buyers can assess the product's features, benefits, and suitability for their needs.

For instance, if a customer is unsure about the taste or usability of a new food product, being able to sample it alleviates concerns and enables an informed buying decision. In addition, product demonstrations can showcase the correct usage of a product, further minimizing the risk of dissatisfaction after purchase. Overall, this direct engagement fosters trust and encourages sales by making the consumer feel more secure in their purchase decision.