Which of the following can lead to gaining market share?

Gaining market share often involves attracting customers away from competitors, and one effective strategy for achieving this is pricing below the industry standard. When a company sets its prices lower than the competition, it can entice price-sensitive customers who are looking for the best value for their money. This pricing strategy can create a perception of affordability and encourage potential buyers to choose the lower-priced option over others. By drawing in more customers, a business can effectively increase its market share.

In contrast, maintaining price levels may lead to stability but does not create an incentive for customers to switch from competitors. Exclusive pricing strategies could limit a company's market reach by focusing on a niche, rather than appealing to a broader audience. Increasing prices frequently could alienate customers and push them toward competitors, ultimately resulting in loss rather than gain in market share.