Which of the following is NOT a primary function of marketing channels?

Marketing channels serve several primary functions that are essential for the movement of goods from producers to consumers. The functions typically include transactional, logistical, and facilitating activities.

The transactional function involves the buying, selling, and risk-taking associated with the transfer of ownership of a product. This function is crucial because it helps to finalize sales and manage the uncertainties of the market.

The logistical function focuses on the physical movement of products and services, ensuring they are delivered to the right place at the right time. This includes warehousing, transportation, and inventory management, all of which are vital for maintaining product availability.

The facilitating function encompasses support activities that assist in the process of buying and selling, such as financing, marketing research, and after-sales service. These activities help bridge the gap between producers and consumers, making transactions smoother and more efficient.

In contrast, while marketing plays a crucial role in the overall success of any business, it is more of an overarching concept that encompasses various strategies and promotions rather than a specific function within the marketing channel itself. Therefore, identifying "marketing" as not a primary function of marketing channels accurately distinguishes it from the other three integral functions.