Which of the following is an example of event marketing?

Event marketing refers to promoting a brand, product, or service through participation in events that create an immersive experience for consumers. Sponsorship of local sports teams exemplifies this concept as it involves associating a brand with a specific event (the team's games) and audience (the fans). This strategy allows brands to engage directly with potential customers in a community setting and increases brand visibility and loyalty among the target demographic.

Participating in trade shows is another strong example of event marketing, as it involves showcasing products or services directly to attendees in a structured event format. However, the sponsorship of local sports teams often creates a broader and more sustained brand presence in the community, tying the brand to local culture and entertainment, which can strengthen community ties and enhance brand reputation.

Conversely, in-store displays primarily focus on point-of-sale marketing, offering coupons at checkout is a transaction-based promotional tactic, and while they can drive sales and foot traffic, they do not encompass the experiential aspect of event marketing. Each of these methods serves a different marketing purpose and does not directly relate to the immersive interaction that characterizes event marketing.