Which of the following is NOT a type of full cost price strategy?

Dynamic pricing is not considered a type of full cost price strategy. Full cost pricing strategies typically involve determining the total cost of producing a product or service, including both fixed and variable costs, and then adding a markup to ensure profitability. This approach is focused on covering costs and achieving a desired return based on those costs.

Mark-up pricing involves setting a price based on the cost of the product plus a specific profit margin. Break-even pricing aims to set prices at a level where total revenues equal total costs, resulting in neither profit nor loss. Rate-of-return pricing involves calculating the price required to achieve a specific return on investment, factoring in the full costs of production to meet those financial goals.

In contrast, dynamic pricing is based on market demand and supply conditions, where prices fluctuate in real-time depending on various factors such as competitor pricing, customer demand, and inventory levels. This strategy does not necessarily take full costs into account, focusing instead on maximizing revenues based on market conditions.