Which of the following is NOT a major component of an ad strategy?

The major components of an ad strategy typically center around understanding the target audience, defining the campaign's objectives, and developing a compelling message that resonates with consumers. Each of these elements serves a crucial role in ensuring that an advertisement effectively reaches and influences its intended demographic.

Target audience refers to the specific group of consumers that the ad is designed to appeal to. Understanding this audience allows marketers to tailor their messaging and choose the appropriate channels for distribution.

Objectives encompass the goals of the advertising campaign, such as increasing brand awareness, driving sales, or improving customer engagement. Clearly defined objectives help to measure the success of the campaign and guide the overall strategy.

The message is the core idea that conveys what the advertiser wants to communicate to the audience. Crafting this message involves selecting the right tone, style, and content to ensure that it captures attention and conveys the intended meaning effectively.

Production time, while important in the context of executing an advertising campaign, does not fall under the core components of the ad strategy itself. Production time relates more to the logistics and scheduling of creating the advertisement rather than the strategic considerations that guide the campaign's direction and effectiveness. Thus, it is not considered a major component of the ad strategy.