Which of the following is a feature of trade-oriented promotion?

Trade-oriented promotions are specifically designed to encourage channel partners, such as wholesalers and retailers, to promote and sell a manufacturer's products. This distinguishes them from consumer-oriented promotions, which target the end-user directly.

Dealer incentives are a key feature of trade-oriented promotions. These incentives may come in various forms, such as cash discounts, rebates, or special pricing on bulk purchases, and are intended to motivate retailers to stock and sell a manufacturer's products. The focus here is on strengthening the relationship with retail partners, incentivizing them to prioritize those products over competitors, and driving the distribution of products through the supply chain.

Other options like coupons and contests generally focus on directly engaging consumers rather than intermediaries in the distribution channel. Bonus packs might appear attractive as a promotional strategy; however, they more often relate to consumer promotions, intended to entice consumers at the point of sale by offering additional value. Thus, dealer incentives most accurately represent the features of trade-oriented promotion.