Which of the following is an example of a strategy for providing recognition to 'evangelists'?

Providing recognition to 'evangelists'—those enthusiastic advocates of a brand who actively promote it—requires a strategy that genuinely acknowledges and values their relationship with the company. Selective invitations to events is an excellent example of this recognition strategy, as it not only makes evangelists feel special and valued but also fosters a sense of community among them.

Inviting these influential customers to exclusive events can enhance their loyalty and engagement. This strategy can deepen their connection with the brand, allowing them to interact with other like-minded individuals and offering them unique experiences that reinforce their advocacy. These events could include product launches, workshops, or networking opportunities that resonate with the interests of these evangelists.

In comparison, while discount coupons, free product samples, and extended warranties are all useful promotional tools, they do not offer the same level of personal recognition and community inclusion that selective invitations do. Discounts and samples may appeal to the broader customer base, whereas extended warranties provide benefits but do not specifically reward advocacy or create a connection with the brand’s passionate supporters.