Which promotional method involves providing training for retailers?

The correct response, which involves providing training for retailers, is training programs. This method focuses on enhancing the skills and knowledge of retailers, ensuring they are well-equipped to sell products effectively. By offering training programs, a company can teach retailers about product features, benefits, and selling techniques, which can ultimately lead to increased sales and a better customer experience.

Training programs are crucial in building strong relationships between manufacturers and retailers, as they empower retail partners with the necessary information to promote and sell the products confidently. This approach not only benefits the retailers but also enhances the brand's presence in the market as retailers who are knowledgeable can convey the right messages to consumers.

In contrast, trade allowances typically involve financial incentives to retailers for purchasing or promoting products. Dealer incentives are rewards given to retailers to motivate them to increase sales of a specific product. Co-op advertising involves a partnership where the manufacturer shares advertising costs with retailers but does not focus on training. While these methods promote sales, they do not provide the educational component that training programs do.