Which retailer would be categorized as an extreme value retailer?

An extreme value retailer is characterized by offering products at highly reduced prices, often at the expense of the selection, quality, or customer service. These retailers primarily focus on serving cost-conscious consumers by providing basic goods at extremely low prices.

Dollar Tree is a perfect example of an extreme value retailer. It operates on a single price point model, where almost all items are sold for one dollar, making it very appealing to consumers seeking significant bargains. The business model emphasizes efficiency and value, ensuring that customers can purchase essential items without overspending.

In contrast, retailers like Target and Walmart, while they do offer low prices and value options, combine a broader range of products and more enhanced shopping experiences, which gives them a different positioning in the market. Nordstrom, known for its high-quality goods and superior customer service, clearly does not fit within the extreme value category, as it's aimed at a more upscale market segment.

Thus, the selection of Dollar Tree as an extreme value retailer highlights the defining characteristics of this category, focusing on low-cost offerings for budget-conscious shoppers.