Which type of distribution limits the number of retailers used to reach the target market?

Selective distribution is a strategy that involves limiting the number of retailers that can sell a certain product. This approach allows manufacturers to choose specific outlets that are considered the best fit for their brand image and target market. By doing this, companies can maintain a certain level of prestige and control over how their products are marketed and sold, ensuring that the retailers align with their brand values and can provide the desired level of service to consumers.

This strategy is particularly beneficial for products that are high-end or specialized, as it positions them in a way that enhances perceived value and exclusivity. By choosing selective distribution, companies can focus their marketing efforts and resources on a smaller, more manageable number of retailers, fostering stronger relationships and promoting more effective outreach and sales strategies.